For the launch of the Nike Air Zoom Mercurial, where Zoom Air is brought into a football boot for the first time, we developed the “Fast is in the Air” strategic creative persona and the end-to-end global creative campaign that featured Cristiano Ronaldo, Kylian Mbappé, Ava Hegerberg and Sam Kerr (and numerous other footballers) across a wide variety of content and assets.
Our services
Creative strategy
Creative concept
Creative direction
Art direction
Team
Photography / Thibaut Grevet
AV director / Thibaut Grevet
Styling / Georgia Pendlebury
Type / Marc Armand
3D / Builders Club
Creative support / Bianca M. de Manzana
*This work was completed while we were in-house with the Nike Brand Creative team.
