We helped Nike to reintroduce the classic Huarache after being outside the market for a few years by creating a strategic creative persona and end to end creative campaign. We wanted to bring the disruptive nature of this shoe alive through a campaign that features protagonists who are changing the trajectory in their fields.
Our services
Creative strategy
Creative direction
Art direction
Graphic design
Team
Photography / Jeremy Soma
Styling / Elena Mottola
*This work was completed while we were in-house with the Nike Brand Creative team.
