Nike / Sole DXB AF1
We supported Nike to bring a full service Nike AF1 customisation experience to Dubai for Sole DXB 2017. We expanded the typical approach to footwear customisation by offering hydro-dip, dip-dye, sew-on / rivet-on attachments to give guests the maximum amount of opportunity to enable their creativity in curating a unique footwear design. The event also featured product drops of AF1 collab products by Virgil Abloh, Travis Scott, Biggs and Don C, the latter two of whom were on site to host customisation workshops.
Customisation production / Limitless Creative
Build production / JK58
Event AV / Pablo Films
Campaign creative / Nike Brand Creative