Nike / Women’s NTK Launch

Prior to the kickoff of the Women’s World Cup 2019, Nike launched their first ever Women’s National Team Collections that were designed specifically for the women and not purely a takedown from the men’s collection. To celebrate this moment and reveal the product, Nike hosted a media-only launch event at the Bourse de Paris that showcased a wide range of Nike Women athletes and catalysts, bringing the power of the collective together in a stunning product reveal performance. In addition to the launch performance, the event featured a Nike Women’s DNA showcase, a National Team Kit gallery, Nike Women’s bra gallery, cross-category Nike footwear showcase and an embargo room full of yet-to-be-released collab products.